請用微信登錄查看
· 關于我們   · 招聘信息   · 企業視頻
您的位置:黑龙江11选5稳赚 > 集團簡介
集團簡介

黑龙江11选5稳赚 www.pbkxou.com.cn  

四川省茶業集團股份有限公司

 

四川省茶業集團股份有限公司(以下簡稱“川茶集團”)是一家集茶樹良種繁育、初精深加工、品牌營銷、國際貿易、科技研發、茶文化旅游等一二三產業融合發展的國家優秀重點龍頭企業,是省市區黨委政府重點扶持和打造的“川茶千億產業排頭兵”企業,是中國茶產業創新發展、融合發展、共享發展的典范企業。川茶集團先后榮獲“全國農業產業化優秀龍頭企業”“中國出口茶葉十強企業”“2017年度中國茶業十大領軍企業”等榮譽。  

——具有優質的產業發展基地

川茶集團已建成生態綠色茶園基地40余萬畝,其中10萬畝優質生態早茶基地,是中國目前連片規模大的早茶基地;擁有1萬畝有機茶基地,連續十四年獲得中農有機認證和歐盟有機認證,是中國目前較大的雙認證有機茶基地,并聯合廣大茶農共同打造“品質川茶,品牌川茶”命運共同體,建立“從茶園到茶杯”26個關鍵環節的全程質量可追溯體系,率先爭做品質川茶、品牌川茶排頭兵。

——具有雄厚的科技創新實力

川茶集團已建成 “一站兩院兩中心”科技創新平臺,包括被國家發改委、國家科技部等五部委聯合認證的國家認定企業技術中心,以及省級院士專家工作站、四川省茶產業技術研究院、川茶產業商學院、四川省茶業工程技術研究中心。川茶集團依托科技平臺,以企業研發機構為核心,先后承擔完成了部省級科研項目20余個,形成多項技術成果和新產品,其中有3項技術成果獲省、市級科技進步獎;共計申請專利18項,已獲授權發明專利1項、實用新型專利2項、外觀專利2項,參與制定標準52項。被科技部授予“國家科技創新型星火龍頭企業”,產學研用科技創新能力位居行業領先。

——具有鮮明的獨創品牌優勢

川茶集團原創品牌 “敘府牌”、“龍芽牌”均被評為“中國馳名商標”、“四川省著名商標”。其中,“天府龍芽”更是升級為川茶省級大區域品牌,實現業內品牌建設三大創新:即創新打造中國茶行業第一個省級大區域品牌;第一個6+X”全茶類品牌(6為中國六大茶類,X為茶葉衍生產品和創新產品);第一個“區域品牌+企業品牌”的復合品牌?!疤旄俊幣渤晌?/span>中央財經頻道《對話》欄目戰略合作伙伴,先后獲得“百年世博·中國名茶金駱駝獎”、“最具國際競爭力品牌”等殊榮,現已躋身中國名茶第一方陣,品牌效益成效明顯。

——具有豐富的多元產品體系

川茶集團現已形成以“天府龍芽”為龍頭,以中國馳名商標 “敘府龍芽”為拳頭,以“優黑優紅”、“超微茶粉”為特色,以“龍芽酥”、“龍芽脆”、“龍芽花生酥”等多茶類產品為補充的多元產品體系?!?/span>敘府龍芽”產品被中國綠色食品發展中心認定為“綠色食品”,連續兩屆獲四川省政府“名牌產品”稱號,“敘府龍芽的手工制作技藝”更被列入“四川省非物質文化遺產”, 兩次被認定為“中國國際農業博覽會名牌產品”,現為中國茶葉博物館的館藏珍品。并根據市場需求,成功研制了清熱解毒的金菊綠茶、美容養顏的洛神紅茶、生津提神的瑪咖黑茶、減肥瘦身的山楂黑茶等功能性產品,贏得了不同消費群體的青睞。

——具有強勁的產業帶動能力

川茶集團現在實施的“宜賓市川茶產業融合發展建設項目”,總投資12.68億元,獲得國家2015年第三批專項建設基金9000萬元支持,同時被列入宜賓市和四川省2016年、2017年重點項目。計劃建成標準化茶葉示范基地30萬畝,年產能3萬噸的標準化茶葉初加工廠;建成茶葉精深加工中心、總裝及分裝中心、茶原料收儲中心、技術研發與技能培訓中心、電商中心;建成茶旅文化體驗中心5個,營銷管理中心10個,“天府龍芽”品牌川茶旗艦店100家,品牌川茶專賣店1000個,品牌川茶專柜10000個。

——具有廣闊的商貿合作平臺

川茶集團現已在宜賓、成都、哈爾濱、北京等地建設200多個品牌專賣店,先后在香港、俄羅斯、馬來西亞等10多個國家和地區建立了營銷機構,并積極組建專業電商運營團隊在天貓、京東、蘇寧易購等電商平臺大力發展線上專賣店。同時,與上游生產企業創新合作成立茶業生產經營公司,與下游經銷企業創新合作組建區域性營銷公司,2016817日,川茶集團在成都天府新區以通過股權眾籌的方式,順利組建了品牌川茶營銷聯盟企業——“四川天府龍芽股份有限公司”,現已成功吸引四川省國有資產經營投資管理有限責任公司、成都農業發展投資有限公司等企業注資。

——具有良好的干事創業氛圍

川茶集團在各級黨委的關心指導下,于2014年11月成立了中共四川省茶業集團股份有限公司委員會,下設 6個黨支部,截止2019年4月1日公司有中共黨員106名,分布在基地、加工廠、市場營銷等產業鏈關鍵環節,20156月,集團公司黨委被四川省委組織部授予“四川省先進基層黨組織”稱號,黨建引領企業發展位居行業領先。多年來,在集團公司黨委的引領帶動下,營造了良好的干事創業氛圍。現在,所有的川茶人正同心同德,向著川茶集團企業愿景努力奮斗! 


Company Profile


     Sichuan Province Tea Industry Group co., LTD. (hereinafter referred to as "Sichuan Tea Group") is the first joint-stock enterprise implementing the development of overall tea industry chain in Sichuan province, which owns more than 10 subsidiaries, registered capital of 208 million yuan, total assets of more than 500 million yuan, owns more than 400000 mu tea garden planting base built by itself and its partners, leads more than 200000 peasant households, besides, job opportunities for seasonal tea picking and tea-making are additionally offered to about 100,000 rural workers etc. Since the company setting up, It regards " Innovation, Startup, Integration, Sharing " as the concept, regards "Resource Sharing, Complementary Advantages, Hugs Development, Joint win-win " as the purpose, supports the transformation and upgrading of the overall development of tea industry chain by constantly innovate technique chain, promotes the sustainable and healthy development of tea industry chain by innovate the benefit chain, also has won more than 30 honors such as "Agricultural Industrialization National Key Leading Enterprise", "National Agricultural Industrialization Excellent Leading Enterprises", " Top 10 Enterprises of Overall Strength of National Tea Industry ", "Top 10 of Tea Export Enterprises of China " etc, identified as the pacesetter of the development of  "Billions of Sichuan Tea Industry" by the Sichuan provincial government under the governmental strongly support.

We have built a high quality tea base of 10000 mu through self-building and associations-building. Tiangong mountain which is a full acquisition of our Company , is the largest high mountain organic tea base currently in China and has gotten the dual certifications of domestic and international for consecutive 11 years.

Our company has the largest sci-tech park in the national tea industry, (covers an area of 4800 mu) and successfully has built the only one platform of sci-tech innovation "One Station Two Institutions Two Centers" in the national tea industry(One is Academician Expert Workstation, Two are Sichuan Province Tea Industry Technology Research Institute and Sichuan Province Tea Industry Business Institute, Another two are National Enterprise Technology Center and Sichuan Province Tea Industrial Engineering Technology Research Center).It has undertaken and implemented more than 20 projects of the national, ministry, provincial, municipal sci-tech research, achievements transformation, spark plan and technology innovation etc, participated in 31 national and industry standards, solved the national green tea processing’s technology problem , innovated the processing technology of Chinese dark tea, broken through the high quality tea mechanism integrative processing technology, made an outstanding contribution to the tea industry technology R&D and the application of achievement .

Our Group’s brand trademark "Xu fu" was rated as "China Well-known Trademark", " Famous Trademark of Sichuan Province ",Our best products "Xu fu Dragon Bud" won the Gold Medal of International Famous Tea Appraisal for seven times in a row, " Tianfu Longya " won the " Gold Camel Prize China Famous Tea for Century Expo " and "Gold Bud Prize·China the most International Competitiveness and Famous Tea Brand ".

We successively set up marketing agencies in Hong Kong, Malaysia and other more than 10 countries and regions, expanded some overseas market such as Mongolia, Morocco, Georgia, and established a strategic cooperative relations with Sri Lanka and Russia etc , Soskovets, the first vice prime minister of Russia before, was invited to be our company’s lifelong honorary counselor in 2015.

As an initiator, The Group launched and established the "Sichuan Tea Industry Group Alliance" with more than 30 tea enterprises such as Emei Snow Bud, Mi Cangshan, Early White Tip in 2013, then Sichuan Tea Brand Promotion Association was established with 121 tea enterprises on December 12, 2014.Meanwhile Sichuan Tea Group is the president of the association. We also are leading all the tea groups of Sichuan province to jointly construct the Sichuan tea regional brand “Tianfu Dragon Bud”. In 2015, our company’s original brand "Tianfu Longya" was determined to be the Sichuan tea regional brand. In 2016, "Tianfu Longya" is officially released in the fifth International Tea Expo (Si chuan) and Tianfu Longya Culture Tea Festival.

At present, Sichuan Tea Group is implementing Sichuan tea industry integrative development project which is the key project of Sichuan province. The investment plan of this project is 1.265 billion and the construction period is three years. After the completion of the project, our company’s total output value will be 5 billion yuan increasing about 400000 peasant households’ annual income of 3000 yuan for everyone among which the poverty households’ annual income will be increased 3600 yuan. To be the model of Sichuan tea enterprises and give the biggest support for an overall transformation and upgrading of Sichuan tea industry.

 


一個大平臺:“一站兩院兩中心”

A large platform: "One Station Two Institutions Two Centers"

院士專家工作站

Academician Expert Workstation

 

2015年3月,根據四川省委組織部、省經濟和信息化委、省國資委等七部門印發的《四川省院士(專家)工作站實施辦法》,經專家評審委員會評審、院士(專家)工作站審定,第四批四川省院士(專家)工作站獲批名單出爐,四川省茶業集團股份有限公司榜上有名,成為四川首家獲此資格的茶葉企業,進站院士(專家)由陳宗懋院士擔任。(陳宗懋,中國工程院院士,農藥殘留和植物?;ぷ?。曾任中國農業科學院茶葉研究所所長、中國茶葉學會理事長,現任博士生導師、中國茶葉學會名譽理事長和國際茶葉協會副主席。)

川茶集團將充分發揮院士及其科研團隊對公司自主創新的支撐和帶動作用,在科學研判國內外產業技術發展趨勢基礎上,攻關解決四川茶企發展中的全產業鏈瓶頸問題,引進、聚集、輸送高素質的技術人才和管理人才,培養企業創新人才,促進高層次產學研合作,加快重大科技成果轉化。同時,積極圍繞茶葉全產業鏈開展重大科研、技術攻關、產業創新等項目,在為國內消費者提供優質茶產品基礎上,根據國外消費者飲茶習慣進行茶葉拼配改良,力爭為國外消費者提供更安全、更優質、更實惠的茶葉及衍生產品,努力帶動茶農增收、產業增效。


In March 2015 according to “Implementing Measures of Sichuan Province Academician Expert Workstation” which was issued by seven departments such as Sichuan Provincial Party Committee Organization Department, Provincial Economic and Information Committee, Provincial State-owned Assets Supervision and Administration Commission etc, the shortlist of the fourth batch of Sichuan Province Academician Expert Workstation, which was appraised by the Expert Evaluation Committee and Academician Expert Workstation Joint Conference came out. Sichuan Tea Group was on the list of successful candidates and to be the first Sichuan tea enterprise receiving the qualification. Chen Zongmao, the academician of Chinese Academy of Engineering, the expert of pesticide residues and plant protection and once served as the director of tea research institute of Chinese Academy of Agricultural Sciences, the director of Chinese Tea Society, now served as doctoral tutor, the honorary president of Chinese Tea Society and the vice chairman of International Tea Association, held the post of this workstation’s academician.

Sichuan Tea Group will solve the bottlenecks of the overall industry chain in the development of Sichuan tea enterprises through giving full play to the support and leading role of academician and scientific research team for the company’s independent innovation ,based on the tendency of the scientific research both domestic and overseas industrial technology development. Sichuan Tea Group will introduce, gather, dispatch high-quality technical personnel and management personnel, cultivate innovative talents, promote the cooperation of high-level industry - learning- research, speedup the achievements transformation of scientific and technological. At the same time, we will conduct major projects such as scientific research, technology breakthrough and industry innovation according the tea industry chain, try the best to improve the blend tea according to foreign consumers’ tea drinking habits, provide safer, higher quality, more affordable tea and derivatives for the foreign consumers based on providing high quality tea products for the domestic customers and strive to increase the peasants' income.


川茶產業商學院

Sichuan Tea Industry Business College

“川茶產業商學院”是以企業戰略和人才開發為核心,按照混合式培訓模式設立的企業新型復合人才孵化基地。川茶產業商學院將借力于省內外專家的共同智慧,結合企業實際情況,為企業員工以及其他茶產業從業人員加強學習、不斷學習提供學習效率高、使用方便的高效培訓平臺,建立學習型組織,通過企業文化的導入和企業適用人才的培育,形成企業知識管理、人才培養、市場競爭的智力平臺,圍繞全產業鏈全方位打造茶產業技術、管理、營銷等人才隊伍,通過創新教學與產業人才培養的模式,為川茶產業轉型升級建設茶葉強省提供人才保障。

"Sichuan Tea Industry Business College" is a personal training base of enterprise new complex talents according to the blended training model focusing on the corporate strategy and talent development , provide a high learning efficiency, convenient to use and efficient training platform under the support of the common wisdom of experts both inside and outside the province while in the combination with the practical situation of company, establish a learning organization and an intelligence platform for enterprise knowledge management, personnel training, market competition through the import of corporate culture and the cultivation of enterprise suitable talents. In an effort to build a talent team of tea industry technology, management, marketing around the whole industry chain, provide talent guarantee for the transformation and upgrading of Sichuan tea industry through innovating the teaching and personnel training mode.


川茶產業技術研究院

Sichuan Tea Industry Technology Research Institute

川茶產業技術研究院是我省首個以茶業技術研發和成果孵化為主要方向的科技服務平臺,立足川茶集團聯盟產業、面向全省茶區,集茶葉科學研究、品管與質量檢驗、信息服務、產品研發與創新為一體,是川茶集團聯盟的進一步深化,旨在以產業化為導向,以利益為紐帶,推進四川茶產業資源重整,實現效能倍增。并努力在創新驅動茶產業發展上依靠市場導向機制,切實抓好平臺建設,充分發揮平臺的服務與對接功能,為科技創新提供資金、人才和項目支撐。


Sichuan Tea Industry Technology Research Institute is the first-ever technology service platform in Sichuan Province for tea industry technology R& D and incubation of achievements. Based on Sichuan Tea Industry Group Alliance, it has encompassed tea technology research, quality control& inspection, information services, product R&D and innovation; hence it has further deepened the industry-oriented construction of Sichuan Tea Industry Group Alliance with its purpose of promoting the reshuffling of tea industry resources and achieving leapfrog progress in the industrialization process. And market orientation system should be relied on during innovation-driven tea development to push forward the platform construction, while the service matching functions of the platform should be given full play to provide fund and talents support to scientific and technical innovation.


中國茶行業首家國家企業技術中心

China tea industry's first national Recognized Enterprise Technology Center

2013年11月,四川省茶業集團股份有限公司的技術中心升格為“國家級”,是目前中國茶行業首家國家企業技術中心。經過不斷地技術創新和技術集成,川茶集團的核心技術漸漸形成:截至2013年12月,企業共擁有部省級科技成果5項,其中獲科技進步獎3個,國家發明專利6項(其中授權2項、受理4項),實用新型專利和外觀專利44項。如:茶葉保綠增香加工技術、新型黑茶關鍵加工技術、優質綠茶機械化、標準化生產工藝技術、名茶機制集成技術、超微茶粉加工技術等;并在此基礎上形成了一系列的產品創新,在引領茶行業技術進步和促進產業發展方面,發揮了重要的作用。

In December 2013, the technology center of Sichuan Tea Group Co., Ltd was upgraded to “national level”, so it becomes the first national enterprise technology center in tea industry. Through constant technical innovation and integration, the core technology of Sichuan Tea Industry was gradually formed: As of December 2013, the enterprise achieved a total of five provincial technology achievements, including 3 technology progress awards, 6 national patents for invention (of which 2 authorized, 4 accepted), 44 utility model patents and design patents, covering: tea green-keeping and aroma-increasing process, key processing technology for new dark tea, standardized production technology of high-quality green tea, famous tea integration technology, superfine tea powder processing technology; a series of product innovations have thus sprouted, playing a key role in driving the technological progress and development of the tea industry.


四川省茶業工程技術研究中心

Tea Industry Engineering Technology Research Center of Sichuan Province

“四川省茶業工程技術研究中心” 成立于2009年,依托單位為農業產業化國家重點龍頭企業、四川省技術創新型企業和四川省高新技術企業——四川省茶業集團股份有限公司(原四川省敘府茶業有限公司)。研究中心致力于進一步提高四川省的茶樹良種化水平、茶葉初、精、深加工水平、茶葉標準化水平、茶葉安全水平、茶葉科技成果的轉化和產業化水平、以及四川茶葉的國內外市場競爭力,推動全省茶產業的科技進步。

Founded in 2009, the supporting unit of “Tea Industry Engineering Technology Research Center of Sichuan Province” is Sichuan Tea Industry Group Co., Ltd. (formerly known as Sichuan Xufu Tea Industry Co., Ltd.), which is a key state enterprise for agricultural industrialization, a technological innovation-oriented enterprise and a hi-tech enterprise in Sichuan Province. The Center is dedicated to further improve the fine breeding level of Sichuan tea trees, the level of primary, fine and deep tea processing, Yibin tea standardization, Sichuan tea food safety, tea technology achievements transformation and industrialization, and the market competitiveness of Sichuan tea at home and abroad, so as to promote the technical improvement of Sichuan tea industry.

 

兩個大基地

Two big base


天宮山萬畝高山有機茶基地

Mt. Tiangong Million mu High-mountain Organic Tea Base

茶道宜賓富,茶海天宮堂

Tea ceremony are rich in Yibin , Tea sea are located in Mt.Tiangong.

山海拔900-1350米,是茶樹生長的最適宜區域,面積10500畝,其中歐盟有機茶園認證4893畝是全國最大的高山有機茶園。森林覆蓋面積80%以上,土壤有機質含量豐富,終年云霧繚繞,溫潤潮濕 ,茶樹生長力旺盛,茶葉天然品質優異。

天宮山基地天然造化的3000余年國寶級天然野生茶樹群落中有直徑46厘米,樹高20余米的雙株連體野生大茶樹,堪稱茶王和茶樹奇觀。

天宮山萬畝高山有機茶基地已經連續11年通過國內國際有機茶雙認證,是中國目前最大高山有機茶園,中國優質茶葉出口基地。

基地遠離城區近百公里,無任何污染,方圓數十公里的原始森林,形成“自然天成”的無法復制的天府龍芽優質原料產地。

Mt. Tiangong with an elevation of 900-1350m and an area of 10,500 mu, is the most suitable region for tea plantation, and also the largest high-mountain organic tea base. As the forest coverage reaches 80%, the rich soil organic content, damp and moist climate are conducive to the growth of tea trees, contributing to tea’s excellent natural quality.

In the 3000-year-long national-level natural wild tea tree communities naturally formed on Mt.Tiangong, there is a twinned wild tea tree with a diameter of 46cm and more than 20 meters in height, which is called a King and a wonder of tea tree.

Mt.Tiangong million mu high-mountain organic tea base has 11 years in a row through organic tea dual certifications both domestic and international, so it’ s currently the largest high-mountain organic tea plantation and the high-quality tea export base in China.

The base is located about 100km away from the urban area, free of any pollution, the virgin forest with a huge coverage forms an unprecedented producing area of Tianfu Longya.

 

金秋湖優質早茶基地

Jinqiu Lake High-quality Early Tea Base

北緯28   32’~29   02’黃金早茶生態線

書寫“中國早茶之鄉”傳奇


金秋湖里飛出的金鳳凰

“納天地之靈氣,聚日月之光華“,產自金秋湖10000畝生態早茶基地放入靈芽瑞草。

金秋湖位于北緯,地處公認的優質生態早茶產業帶。這里原生態植被豐富, 森林覆蓋率打70%以上,山丘千姿百態,龍爪狀的溝壑與清澈如碧的金秋湖水交相輝映,形成了獨特的山水風光和宜茶的小氣候環境,全年積溫5960攝氏度,無霜期345天以上,多年平均氣溫18.1-18.3攝氏度,年均降水量1070.4毫米,年均日照時數976.2小時以上,空氣相對濕度80%以上。

夏無酷暑,冬無嚴寒,氣候溫和,春季回暖特早。春茶上市比浙江、安徽等全國主產茶區早30天以上,比日本早50天以上。

 

金秋湖生態早茶基地嚴格按照有機茶園標準要求,利用現代茶園栽培管理科技成果“茶園林窗嵌合式模型“進行種植,統一標準施肥、用藥和田間管理,產品質量安全已建立了可追溯體系。


At N 28° 32'~ 29° 02', the golden ecological line for early spring tea

Creating the legend of the hometown of Chinese early spring tea

A golden Phoenix flying from Jinqiu Lake

“Absorbing the anima of universe and gathering the brilliance of sun and moon”, the inspirational tea buds are produced from the 10,000mu ecological spring tea base in Jinqiu Lake.

Jinqiu Lake is located at north latitude, where there is a top-quality ecological early spring tea industrial belt. Here the original vegetation is rich with a forest coverage more than 70%; a variety of hills; dragon claw- shaped gullies and clear lake add radiance and beauty to each other, forming a unique landscape and appropriate climate for tea plantation; here the annual accumulated temperature is 5960 degrees Celsius, frost-free period is over 345 days, mean annual temperature 18.1-18.3 degrees Celsius, annual mean precipitation 1070.4 mm, annual mean sunshine duration over 976.2 hours and air relative humidity above 80%.

Here there lacks of intense heat in summer and bitter cold in winter due to its mild climate and the weather gets warmer especially early in spring. Spring tea here is launched into the market 30 days earlier than that in Zhejiang, Anhui and other major tea producing areas and 50 days earlier than that in Japan.

Jinqiu Lake Ecological Early Tea Base is in strict accordance with the standard requirements of organic garden tea, applying the achievements of modern tea cultivation and management "embedded tea plantation mode” into plantation and fertilization, taking medication and field management as per uniform standards. Now the product quality and safety traceability system has been established.

 

天府龍芽川茶大區域品牌打造項目

川茶集團通過創新的“6+X”(6為六大茶類,X為茶葉衍生產品)大品牌發展模式,實施品牌跨品類融合發展,首創了一個品牌涵蓋中國六大茶類的“天府龍芽”,在全國茶行業率先實現一壺香茗品盡中國六大茶類精髓的重大創新。2015年,經過民主推選,川茶集團原創品牌“天府龍芽”以其創新的品牌發展模式被省委省政府確定為川茶大區域品牌,這是全國茶行業首個大區域品牌,并確立了“傳承中國六大茶類、弘揚世界文化名茶”的歷史使命和戰略目標。

作為“天府龍芽”品牌原創單位和四川省川茶品牌促進會會長單位,川茶集團在川茶產業聯席會議指導下,聯合121家促進會成員企業共同開展“天府龍芽”川茶大區域品牌打造工作。天府龍芽川茶大區域品牌打造項目建設期限為三年,系統性地開展川茶區域品牌戰略規劃、統籌設計、形象打造、運營?;?、市場拓展等系列工作,通過品牌的規范化建設、專業化打造、公司化運作、國際化布局,引領川茶品牌建設走上創新發展、轉型發展新征程。

2016年5月5日,“天府龍芽”川茶大區域品牌在第五屆中國(四川)國際茶業博覽會暨天府龍芽茶文化節上正式向國內外發布,省委、省人大、省政府、省政協四大班子領導出席開幕式并為天府龍芽揭牌,川茶品牌建設邁出了具有里程碑意義式的堅實步伐。

目前,川茶集團正在牽頭組建川茶營銷創新發展的營銷聯盟企業——四川天府龍芽股份有限公司,以共享為機制,以品牌為核心、以品質為保障、以資本為紐帶、以效益為目標,通過引資引智、合資合作,聚合四川茶行業優質的資源、優質的產品,共同打造川茶營銷航母,并盡快進入資本市場,帶領更多茶企分享資本市場的價值紅利,通過資產增值提升企業持續健康發展能力,最終共同實現“天府龍芽”世界第一文化名茶戰略目標。


Tianfu Longya Sichuan Tea Regional Brand Building Projects


Sichuan Tea Group pioneered a brand" Tianfu Longya" covering Chinese six major tea categories through innovating "6 + X" (6 is for the six tea categories, X is for tea derivatives) the big brand development model and carrying out the integrative development of brand across the category .It’s the first and the biggest innovation to taste Chinese six tea categories’ essences in a same teapot in the national tea industry. In 2015, Sichuan Tea Group’s original brand "Tianfu Longya " was identified as Sichuan tea regional brand by Sichuan province government through democratic election, This is the first regional brand in the national tea industry. " Tianfu Longya " was established the historical mission and strategic target inheriting Chinese six major tea and promoting global famous cultural tea.

As "Tianfu Longya " brand originator and the president of Sichuan Tea Brand Promotion Association, Sichuan Tea Group has built Sichuan tea regional brand "Tianfu Longya" through uniting 121 members of the association enterprises under the guidance of the Sichuan tea industry joint conference. The construction period of the regional brand "Tianfu dragon bud" is three years. The targets of Sichuan tea regional brand-building is systematically completed such as strategic planning, overall design, image building and operating protection, market development etc. The Sichuan tea brand is on a new journey of innovative and transformational development through the standardization of the brand construction, specialization, corporative operation, internationalized layout.

On May 5, 2016, " Tianfu Longya " Sichuan tea regional brand held the domestic and international conference in the fifth China (Sichuan) International Tea Expo and Tianfu Longya Tea Culture Festival officially. The leaders of Provincial Party Committee, Provincial People Congress, Provincial Government and Provincial CPPCC attended the opening ceremony and unveiled the nameplate "Tianfu Longya ", hence " Tianfu Longya " has taken the first step for success.

At present, Sichuan Tea Group is establishing Sichuan Tianfu Longya co., LTD. which is a marketing alliance enterprise of Sichuan tea marketing innovative development. The new company regards the sharing as mechanism, the brand as the core, the quality as guarantee, the capital as the link, the benefit as the goal, promotes the Sichuan tea industry development through attracting investments and talents, JV cooperation, combining the high quality resources and high quality products of Sichuan tea industry. It will step into the capital markets as soon as possible to lead more tea companies to share the dividends of the capital markets. At last the strategic target of building " Tianfu Longya " to be the global famous cultural tea will be completed successfully through improving the enterprise sustainable and healthy development power with the appreciation in asset value.


    四川省茶業集團股份有限公司(以下簡稱“川茶集團”)是四川首家實施全茶產業鏈開發的股份制企業,旗下擁有10余家控股子公司,注冊資金2.08億元,總資產逾5億元,擁有自建和聯建茶園基地40萬余畝,帶動農戶20萬余戶,通過季節性采茶制茶等增加農民工就業10萬余人。公司自成立以來,以“創新、創業、融合、共享”為理念、以“資源共享、優勢互補、抱團發展、聯合共贏”為宗旨,不斷創新技術鏈支撐全茶產業鏈整體轉型升級發展,創新利益鏈促進全茶產業鏈持續健康發展,先后榮獲“農業產業化國家重點龍頭企業”“全國農業產業化優秀龍頭企業”“全國茶行業綜合實力十強企業”“中國出口茶葉企業十強企業”等30多項榮譽,并被四川省委省政府確定為“川茶千億產業”發展的排頭兵企業進行重點扶持。

公司通過自建、聯建的方式,建設全國優質早茶基地1萬畝,全資收購的宜賓天宮山萬畝高山有機茶基地連續11年通過國內國際有機茶雙認證,是目前全國連片規模最大的高山有機茶基地。

公司擁有目前全國茶行業最大的科技園區(核心占地面積4800畝),并成功打造了全國茶行業唯一的“一站兩院兩中心”(即:院士專家工作站、 “國家企業技術中心”、 “四川省茶業工程技術研究中心”“四川省茶產業技術研究院”“川茶產業商學院”)科技創新平臺,先后承擔和實施了國家、部、省、市級科技攻關、成果轉化、星火計劃和技術創新各類項目20余項,參與制定31個國家、行業標準,并攻克全國綠茶加工共性技術難題,創新中國黑茶加工技術,突破名優茶機制集成加工技術,為茶行業的技術研發和成果應用做出了突出貢獻。

公司“敘府牌”商標被評為“中國馳名商標”、“四川省著名商標”,拳頭產品“敘府龍芽”產品連續七次在國際名茶評比中榮獲金獎,“天府龍芽”獲“百年世博中國名茶金駱駝獎”和“金芽獎·中國最具國際競爭力名茶品牌”。

公司先后在香港、馬來西亞等10多個國家和地區建立了營銷機構,拓展了蒙古、摩洛哥、格魯吉亞等國外市場,并與斯里蘭卡、俄羅斯等國建立了戰略合作關系。俄羅斯原第一副總理索斯科維茨先生于2015年正式受邀成為公司終身榮譽顧問。


公司作為發起單位,積極聯合峨眉雪芽、米倉山、早白尖等30多家茶企,于2013年發起組建了“四川省茶業集團聯盟”,聯合省內121家茶企,于2014年12月12日成立了以川茶集團為會長單位的川茶品牌促進會,團結帶領川內茶企共同打造“天府龍芽”川茶大區域品牌。2015年,公司原創品牌“天府龍芽”被確定為川茶大區域品牌,2016年,“天府龍芽”品牌川茶在第五屆國際(四川)茶博會暨天府龍芽茶文化節上正式發布。

目前,公司正實施四川省省級重點項目——川茶產業融合發展項目,項目計劃投資12.65億,項目建設期限為三年。項目建成后,公司將實現綜合總產值50億元,輻射帶動農戶40萬戶,戶均年增收3000元,其中帶動貧困戶1萬戶,戶均增收3600元,建成川茶企業航母,為助推川茶產業整體轉型升級構筑強大引擎。

 

 

Company Profile


     Sichuan Province Tea Industry Group co., LTD. (hereinafter referred to as "Sichuan Tea Group") is the first joint-stock enterprise implementing the development of overall tea industry chain in Sichuan province, which owns more than 10 subsidiaries, registered capital of 208 million yuan, total assets of more than 500 million yuan, owns more than 400000 mu tea garden planting base built by itself and its partners, leads more than 200000 peasant households, besides, job opportunities for seasonal tea picking and tea-making are additionally offered to about 100,000 rural workers etc. Since the company setting up, It regards " Innovation, Startup, Integration, Sharing " as the concept, regards "Resource Sharing, Complementary Advantages, Hugs Development, Joint win-win " as the purpose, supports the transformation and upgrading of the overall development of tea industry chain by constantly innovate technique chain, promotes the sustainable and healthy development of tea industry chain by innovate the benefit chain, also has won more than 30 honors such as "Agricultural Industrialization National Key Leading Enterprise", "National Agricultural Industrialization Excellent Leading Enterprises", " Top 10 Enterprises of Overall Strength of National Tea Industry ", "Top 10 of Tea Export Enterprises of China " etc, identified as the pacesetter of the development of  "Billions of Sichuan Tea Industry" by the Sichuan provincial government under the governmental strongly support.

We have built a high quality tea base of 10000 mu through self-building and associations-building. Tiangong mountain which is a full acquisition of our Company , is the largest high mountain organic tea base currently in China and has gotten the dual certifications of domestic and international for consecutive 11 years.

Our company has the largest sci-tech park in the national tea industry, (covers an area of 4800 mu) and successfully has built the only one platform of sci-tech innovation "One Station Two Institutions Two Centers" in the national tea industry(One is Academician Expert Workstation, Two are Sichuan Province Tea Industry Technology Research Institute and Sichuan Province Tea Industry Business Institute, Another two are National Enterprise Technology Center and Sichuan Province Tea Industrial Engineering Technology Research Center).It has undertaken and implemented more than 20 projects of the national, ministry, provincial, municipal sci-tech research, achievements transformation, spark plan and technology innovation etc, participated in 31 national and industry standards, solved the national green tea processing’s technology problem , innovated the processing technology of Chinese dark tea, broken through the high quality tea mechanism integrative processing technology, made an outstanding contribution to the tea industry technology R&D and the application of achievement .

Our Group’s brand trademark "Xu fu" was rated as "China Well-known Trademark", " Famous Trademark of Sichuan Province ",Our best products "Xu fu Dragon Bud" won the Gold Medal of International Famous Tea Appraisal for seven times in a row, " Tianfu Longya " won the " Gold Camel Prize China Famous Tea for Century Expo " and "Gold Bud Prize·China the most International Competitiveness and Famous Tea Brand ".

We successively set up marketing agencies in Hong Kong, Malaysia and other more than 10 countries and regions, expanded some overseas market such as Mongolia, Morocco, Georgia, and established a strategic cooperative relations with Sri Lanka and Russia etc , Soskovets, the first vice prime minister of Russia before, was invited to be our company’s lifelong honorary counselor in 2015.

As an initiator, The Group launched and established the "Sichuan Tea Industry Group Alliance" with more than 30 tea enterprises such as Emei Snow Bud, Mi Cangshan, Early White Tip in 2013, then Sichuan Tea Brand Promotion Association was established with 121 tea enterprises on December 12, 2014.Meanwhile Sichuan Tea Group is the president of the association. We also are leading all the tea groups of Sichuan province to jointly construct the Sichuan tea regional brand “Tianfu Dragon Bud”. In 2015, our company’s original brand "Tianfu Longya" was determined to be the Sichuan tea regional brand. In 2016, "Tianfu Longya" is officially released in the fifth International Tea Expo (Si chuan) and Tianfu Longya Culture Tea Festival.

At present, Sichuan Tea Group is implementing Sichuan tea industry integrative development project which is the key project of Sichuan province. The investment plan of this project is 1.265 billion and the construction period is three years. After the completion of the project, our company’s total output value will be 5 billion yuan increasing about 400000 peasant households’ annual income of 3000 yuan for everyone among which the poverty households’ annual income will be increased 3600 yuan. To be the model of Sichuan tea enterprises and give the biggest support for an overall transformation and upgrading of Sichuan tea industry.